VALENTIN'S DAY X PEPINA PASTEL
[ OPEN PRODUCCIONES ]
For Pepina Pastel’s Valentine’s Day campaign, I created the campaign’s visual identity and designed a set of custom packaging pieces. The project included a box for a bouquet made of chocolates and a compact box for a heart-shaped cake, both conceived as part of the gifting experience.
The graphic system focused on enhancing the brand’s sweet and playful personality while adapting it to a seasonal campaign context.
