ID.CLO
ID.CLO is an experimental project in current development that explores fashion as an identity tool.
The project consists of a brand who tests the user to provide fits based on his identity always leaving space for self-reflection.
I work as an art director in this project conceptualizing the brand and creating the visuals based in what I called "New Lab Aesthetics".
A first web prototype was also designed to showcase how the identity test would be taken.
Promotional Posters
Instagram Preview | @id.clo
ID.CLO Web Prototype (only available in Spanish at the moment)