De pronto Madrid
Madrid is a city of countless lives, each shaped by personal experiences, favourite bars, trusted shops, and hidden corners. De pronto Madrid explores the city from a personal perspective, capturing the places, coffee shops, galleries, and spaces I frequent and would genuinely recommend to those seeking an alternative view of the city.
The project materialises in a collection of printed pieces, including a publication, a brochure, a poster, postcards, and a screen-printed cardboard box that gathers all the elements into a cohesive experience. Each piece is designed to invite readers to discover a more intimate and authentic side of Madrid, away from conventional tourist routes.
All content — texts, images, and illustrations — has been created and curated exclusively for this project, reflecting a personal vision of the city. The visual language, inspired by the aesthetics of archival documentation and independent publishing, seeks to capture the essence of Madrid through a mix of storytelling and experimental design.
De pronto Madrid is both a guide and a narrative journey, offering a fresh and personal perspective on the city’s vibrant culture, hidden gems, and everyday stories.
